inform about you, your enterprise, or your products:
the opening page should load fast and define the topic, detailled
information should be provided from individual pages. Visitors,
who are looking for something else, should realize this fact immediately, so
they can leave your site - unless your opening page
makes them curious, and they start to look
around . . .
have a concise and clear structure:
visitors that feel relaxed stay longer, read more, look around
with interest; we use animated graphics or other optical tricks
extremely seldom, since they distract, make nervous and impatient.
This is even true for pages with the only purpose of presenting optical
not be browser or operating system specific:
they have to provide visitors with useful information also
if they use an older browser version, or
in case they have turned off
image loading, or even in text-only mode; furthermore,
they should not contain elements that can be viewed, e.g., only with certain plug-ins
![[Homepage]](qwd.gif){kind=small}
